How can we live a creative life?  ‘Save Me, Take Me, Love Me (S.T.L.) – That’s What I Need’ floating concert combined a marvelous travel experience and a grand music show.  The 3-hour concert and travel was designed to inspire creativity in one’s mind and a peaceful getaway from the hustling bustling city life.  When live streaming to youtube was still a technological challenge, we launched and produced 'S.T.L. Floating Concert' in the Han River with LIVE streaming on Youtube in collaboration with Korea telecom giant, KT, Genie Music, and E-Land Cruise Company.