DREAM YOUR DREAM
The nation’s first collaboration between a musical and the Jazz Artist, Winterplay.
To promote the famed ‘42nd Street’ Musical opening season, CJ E&M, a pioneer in the Korean Musical Theatre Industry, invited Asia's number one pop Jazz artist ‘Winterplay’ to write a theme song titled, ‘Dream Your Dream’. The single album and music video featured the four main cast vocals from the ‘42nd Street’ broadway show.
‘Dream Your Dream’ campaign was promoted in digital media and TV, and resulted in one of the most successful relaunch of a musical in Korea till present.