To promote the famed ‘42nd Street’ Musical opening season, CJ E&M, a pioneer in the Korean Musical Theatre Industry, invited Asia's number one pop Jazz artist ‘Winterplay’ to write a theme song titled, ‘Dream Your Dream’.  The single album and music video featured the four main cast vocals from the ‘42nd Street’ broadway show.

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‘Dream Your Dream’ campaign was promoted in digital media and TV, and resulted in one of the most successful relaunch of a musical in Korea till present.